What is Google Analytics? What is it for?
Google Analytics is a popular analytics platform offered by Google that tracks and reports user behavior, sessions, e-commerce transactions and metrics for websites. This analysis platform is completely free.
Google Analytics provides all the details about your website traffic. Using this platform, you can easily see all sources of traffic to your site. In addition, thanks to Google Analytics, you can understand the activities of visitors on your website. In this way, you can create specific goals for these activities.
Google Analytics, which presents this and similar data in detail, also simplifies all the data and makes it easier for you to understand.
Why Should You Use Google Analytics?
Google Analytics answers many different questions on your website. Thanks to this platform, you can find out how many visits your website receives monthly, how many visitors there are currently, through which channels visitors log in, and which content attracts more attention.
In addition, you can learn how many pages your visitors browse on average, where they are located geographically, whether they log in from a mobile, desktop or tablet, whether users turn into customers, which marketing activities bring more potential customers and the efficiency of your marketing campaigns.
To put it briefly, thanks to Google Analytics, you can have very detailed reports about the visitors to your website. Another plus is that it is free. This platform, which you can integrate with a very short code, is also very simple to use.
How Does Google Analytics Work?
Google Analytics tracks all activities on your website thanks to a special tracking code you add. When users access your website, a piece of JavaScript code that looks like this runs in their browser.
The information collected by Google Analytics is aggregated at four different levels. These are user rating, continuity level, page viewing level and activity scale. When the visitor logs into your website, the code logs data and cookies are set on his computer, which provide data to establish his user ID. Google Analytics is an invaluable tool to learn the behaviors of visitors to your website, evaluate them and measure marketing efforts. These data can be tracked quantitatively over time as well as quantitatively.
You can perform many different actions with Google Analytics. The decrease in your traffic, traffic source detection, page loading speed are just some of these actions.
What Can You Learn with Google Analytics?
With Google Analytics, you can track many different data and develop strategies accordingly. If you are seeing fewer visitors to your website, Google Analytics will give you these numbers instantly. In this way, you can check whether your traffic sources are up-to-date and understand which content attracts more attention. You can also learn the source of your traffic. In this way, you can understand which tools use more people to come to your website and determine different strategies for different sources.
Google Analytics also shows your most popular pages. These data will be important clues when determining your content strategy. You can also obtain more specific information about your target audience and understand your visitors' queries. In this way, you can improve your website more and more every day. Again, you can see whether your customers return, how many people return, how many come for the first time, and which links they click on. In this way, you can take important steps, especially in creating customer loyalty.
What are Google Analytics Reports?
Thanks to Google Analytics, you can basically see 5 different reports. You can customize these reports and make comparisons. These are basically real-time reports, audience reports, acquisition reports, behavior reports, and conversion reports.
Real Time Reports
These reports contain instant analysis of active users on your website. You can see how many visitors are currently on your site, from which location these visitors logged in, which pages they browsed and from which source they came.
Audience Reports
Audience reports are created to help you get to know users better. You can customize these reports and separate your data into groups. Information such as users' age, location, language and gender are included in these reports.
Acquisition Reports
Thanks to acquisition reports, you can see which source the users coming to your website used. These sources include search engine, e-mail, advertisement on the search engine, backlinks and social media. You can also measure how successful you are in your campaigns in different channels with the data you obtain thanks to these reports. You can also see users who have visited your site before and users who come for the first time in these reports.
Behavior Flow Reports
You can also examine behavioral flows thanks to Google Analytics. Thanks to these reports, you can find out how much time users spend on your website and how they use your website. For example, you can see which content and pages users are most interested in on your website, how many seconds it takes them to leave the site, and their interactions with activities such as forms. Thanks to behavior flow reports, you can further improve your website and improve pages that do not provide interaction.
Conversion Reports
Conversion reports that you can access thanks to Google Analytics offer you three different reports. These are the best conversion paths, path lengths and latencies. You can evaluate your success rates regarding conversion targets on your website with these analysis processes. These reports are extremely important, especially on e-commerce sites. On these sites, products, payments and purchases are reflected in conversion reports. At the same time, conversion times for advertisements can also be evaluated in these reports. The time lag between the start of a campaign and conversion is shown in the latency reports. You can create some custom conversion segments and prepare conversion reports depending on your business.
Although Google Analytics is a very simple tool, it becomes much more effective and efficient in the hands of experienced experts. As Fovimarlo, we carry out many different studies to increase your traffic. You can learn about these studies by contacting us and follow the efficiency of the studies through Google Analytics.
As Fovimarlo, we are always ready to work for your digital needs. You can contact us directly whenever you want.