Social Media Use in Turkey
Social media use in Turkey has been increasing rapidly in recent years. 80.8% of Turkey's total population uses the internet and most of these users are registered on social media platforms.
The most popular social media platforms include platforms such as Facebook, Instagram, Twitter and YouTube. The most used among these platforms is Facebook. 70.1% of Turkey's internet users use Facebook.
With the increasing use of social media, digital marketing is also becoming increasingly important. Companies actively use social media to promote their brands and interact with their customers. Social media is also used as a channel for selling products and services.
However, the popularity of social media also brings with it many problems. Problems such as fake news, social media addiction, protection of personal data and online harassment are negative aspects of social media use.
According to research, social media use is increasing in Turkey and has an important place in the lives of people of almost all ages. This situation requires greater awareness to use social media correctly and effectively. As Fovimarlo, we work on social media account management in a planned manner.
Social Media Platforms
The number of social media users in Turkey is increasing day by day. The majority of internet users are users of popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn and TikTok. However, among the platforms that have been on the rise in recent years, there are also platforms such as Clubhouse, Discord and Twitch.
Although social media use is more common among the young population, it is observed that the elderly population has also started to use these platforms. Social media usage is of great importance in the business world as well as in personal life. Businesses, brands, influencers and many others aim to reach their target audiences by leveraging the power of social media platforms.
The use of social media platforms in Turkey continues to increase day by day. These platforms facilitate communication by strengthening connections between people. With the increase in social media usage, information sharing and interaction provided through these platforms continue to increase.
Other social media platforms popular in Turkey include platforms such as Pinterest, LinkedIn and Reddit. TikTok is gaining immense popularity among young audiences with its short video format. Pinterest, on the other hand, attracts the attention of especially female users with its visual shares and collections.
LinkedIn stands out as a social media platform for the business world. Users of almost all ages actively use features such as finding a job, applying to job postings, and communicating with employers. Tumblr, on the other hand, is known for being a microblogging platform popular among young users. Reddit, on the other hand, is gaining popularity as a forum platform where users from all over the world interact with each other with subreddits created under different topics.
Social Media Usage According to Research Report Results
Social media usage is increasing rapidly in Turkey. According to the latest report published by We Are Social, which proves this, although Turkey's population is 83 million people, there are approximately 68 million social media users in the country. This shows that Turkey is one of the world's largest social media users.
According to the data of the Household Information Technologies Usage Survey, internet usage is increasing in Turkey. According to the research, the internet usage rate in Turkey has increased to 72.7%. This shows that Turkey is rapidly progressing towards digitalization. Last year, the most used social media platforms in Turkey included Facebook, Instagram, Twitter and YouTube. According to the report's data, Facebook had the highest number of users, followed by Instagram. Twitter and YouTube were among the most followed platforms in the country.
Social media use in Turkey is quite common, especially among the young population. According to the We Are Social report, 62% of social media users in Turkey are young people between the ages of 16-24. This shows the impact of social media on the young population in Turkey.
Social Media Usage Place in Turkey Worldwide
Türkiye has a very important place in terms of social media usage worldwide. According to the "Digital 2022" report published by We Are Social and Hootsuite, Turkey has one of the highest rates of social media users in the world. According to the data in the report, while Turkey's total population is 83 million, more than 68 million people use social media.
In addition, according to a study conducted in 2021, Turkey is among the countries with the most users on popular social media platforms such as Facebook, Twitter and Instagram. Considering the number of users on these platforms, Turkey has 40 million users on Facebook, 42 million users on Instagram and 17 million users on Twitter.
Looking at social media usage trends around the world, it is seen that Turkey shows great interest in visual media platforms such as Instagram and YouTube. According to a study conducted in 2021, Turkey ranks 7th globally in terms of time spent using Instagram.
However, in recent years, there have been some discussions about the use of social media in Turkey. Especially with a decision taken in Turkey in 2020, social media platforms were required to store user data in the country. This decision was criticized by social media companies and human rights organizations.
Social Media Usage Expectations in Turkey in the Coming Years
Social media use has become a rapidly growing trend, and these platforms can help people, brands, and businesses achieve many of their goals. Social media expectations are about what kind of experience and results users expect on these platforms. For example, for some people, social media is a tool to strengthen personal connections, while for others it is a marketing tool to gain brand awareness or make sales.
Therefore, social media expectations can vary from person to person and vary across different industries. But overall, social media users expect to have an active presence on the platform, to be heard, to see engaging content, to make new connections, and to interact with relevant people.
Expected trends in social media usage in Turkey can be determined in line with various research and expert opinions. According to reliable sources, the following expectations stand out regarding social media use in Turkey:
The majority of users in Turkey access social media platforms from mobile devices. This trend is expected to continue.
The e-commerce sector in Turkey has grown rapidly in recent years and has gained even more importance with the pandemic process. Therefore, shopping via social media platforms is expected to increase.