The Internet is a rapidly growing platform used by billions of people around the world today. Internet advertising has also developed in parallel with this growth. Internet advertising is a type of marketing used to promote products and services in the digital world. In this article, we will touch on many topics, starting from the historical development of internet advertising, to the impact of Google Ads on the advertising world and other internet advertising channels today.
Historical Development of Internet Advertising
Internet advertising began in 1994 when the first banner advert was published by AT&T in the online magazine HotWired. Since then, internet advertising has evolved, adding new formats such as popup ads, search engine ads, email marketing, social media ads, and video ads in addition to banner ads. These new formats have enabled advertising to reach consumers in a more diverse and comprehensive way. Internet advertising has become a widely used marketing tool in the modern world. Especially in recent years, internet advertising has become one of the most popular tools that companies use to increase brand awareness, promote their products and services, and reach their target audiences more effectively.
Google Ads and Its Impact on the Advertising World
Google is a search engine founded by Stanford University students in 1998. Google's aim is to make the Internet more accessible and to enable users to access the information they are looking for more quickly and accurately. For this, Google first worked to improve the quality of search results. However, later Google started to publish adverts alongside the search results. These adverts are known as Google Ads and allow advertisers to reach their target audience more easily. Advertisers can show their ads to the relevant target audience by identifying keywords related to Google Ads. This feature of Google Ads allows advertisers to use their advertising budgets more effectively. In addition, Google continues to improve the user experience with different features added to the search results page. For example, with Google Maps, users can easily find the places they want and with Google Translate, they can instantly translate texts in different languages. Google's innovation and technological development have changed the use of the internet and the digital marketing strategies of businesses and will continue to have an impact in the future.
The Importance of Google Ads Advertising and Remarketing
Google Ads advertising can also be called remarketing in a sense. Especially if you have an e-commerce site and want to attract potential customers who leave without shopping, you should apply for Ads advertising. In addition, Google Ads advertising is very effective in order to encourage your existing customers to shop again. This advertising model works in conjunction with other models. The type of adverts you choose are shown to users again.
Thanks to remarketing adverts, you can reach the right person at the right time. Thanks to Google Ads advertising, you can reappear in front of your potential customers who are likely to buy. This will directly reflect on your sales figures. In addition, these adverts will make it easier for users who know you but do not remember your site or product. In short, remarketing with Google Ads benefits both parties.
Thanks to this advertising model, you can convince your customers who are undecided about shopping. In this way, you can change the shopping habits of your target audience in the field of e-commerce. This will increase your profit margin in a short time.
If you want to remarket through Google Ads, there are multiple methods. These methods can be listed as follows;
Your potential customers who have visited your website before will see your adverts when they browse different applications or websites.
When your past visitors leave your website where you do e-commerce, remarketing activity is provided by showing your adverts when they search in the search engine.
The products or services that users have previously examined are specifically shown to them again. In this way, a dynamic marketing activity is carried out.
When your target audience interacts with your videos on YouTube, your ads are remarketed with the video when they browse different applications or websites.
Customer matching method is another Ads advantage. In this method, lists containing the contact information of your existing customers are created. Users who log in to Google are remarketed through the customer list that shows adverts for different products.
Other Internet Advertising Channels
Google Ads is still one of the most popular internet advertising channels today. However, many other different internet advertising channels are now available. These include Facebook ads, Instagram ads, Twitter ads, LinkedIn ads, YouTube ads and Pinterest ads. These advertising channels offer advertisers the opportunity to reach different target audiences. For example, with Facebook ads, you can determine the characteristics of your target audience such as age, interests and location. Thus, by ensuring that your advertisement is shown only to people who will be interested in it, you can ensure that your advertising budget is used more effectively.
In addition, these advertising channels offer different ad formats, allowing advertisers to promote their products and services more effectively. For example, thanks to Instagram ads, you can display your products in a more attractive way through visual content. YouTube ads, on the other hand, allow advertisers to promote their products to their target audience more effectively through videos that are suitable for the interests of your target audience.
Therefore, it is important for advertisers to use different internet advertising channels in order to reach their target audience more effectively. In this way, your products and services can be announced to a wider audience and your brand can gain more awareness.