One of the important methods of digital marketing is using Google Ads ads. Through Google Ads, you can promote your products and services to your target audience using the keywords they are searching for. In this way, you can get in front of people you may not have a chance to reach and increase your awareness and sales rates.
Google Ads is an important issue for all brands engaged in e-commerce. For this reason, brands are wondering what Google Ads is and how to advertise Ads.
### What is Google Ads
Google is the most preferred search engine of users in Turkey. Thanks to this search engine, you have the opportunity to reach millions of users. In Turkey, users generally search on Google for the product they want to buy, the service they want to research, or the information they are curious about. Google Ads ads show these users your products and services. One of the important issues at this point is that you can determine the target audience largely accurately.
Since the performance of Google Ads advertising models can be measured very easily, you can clearly see the earnings you earn from advertisements. In this way, you can strengthen your advertising and promotion strategies.
Google Ads service, which combines different advertising models, can enable e-commerce brands to grow rapidly. However, there are certain subtleties in placing and tracking Ads ads. Having Google Ads ads run by experts, where you can make demographic settings, will make your work much more efficient.
Google Ads Advertising Models
Google Ads advertising is a very complex and skillful process. Following this process, determining the target audience correctly, and creating the right images and texts require expertise. Which of the Google Ads advertising models you should focus on is also within the scope of these experts.
You can choose a few of many different models, or you can use them all. Shopping ads, search ads, display marketing network, remarketing ads and YouTube ads are among the most used models.
##$ Shopping Ads
Google shopping ads; It delivers the products and services on your website to potential customers with the help of the Google shopping tab. This model works through Google Merchant Center.
Search Ads
When the keywords determined in this model are searched, your e-commerce site is shown first in the results. This text-based advertising model is preferred very frequently.
Display Network
This image-based advertising model is one of the effective methods to reach your target audience. Thanks to display advertisements, the services and products offered are presented to the user visually. It is one of the models widely used especially in sectors where visuality is important.
Remarketing
Remarketing or remarketing ads are very useful to increase awareness of your brand. It is a model used to remind customers who have previously purchased products or services from you.
#### YouTube Ads
YouTube ads are one of the pretty good advertising platforms. These ads can be shown at the beginning of the video, within the video, or in the areas to the side of the video. Most of these ads are in video format and it is a very efficient model.
Google Ads Services
With Google Ads services, you can reach your target audience creatively and successfully through different advertising models. Google Ads service represents a very comprehensive process. Thanks to Google Ads consultancy services, these advertising processes can be carried out successfully on behalf of your brand.
You should not forget that your competitors are constantly working on ads. For this reason, it would be beneficial to work with a Google Ads expert. These services, which will allow you to reach your target audience in a professional manner with Google Ads, will help your sales figures increase rapidly. By applying for these services, you can introduce the products and services offered by your brand to large audiences and increase your conversion rates more than ever.