A promotional film is a type of video production prepared to promote a brand, product, service or organization. Promotional films use a variety of storytelling techniques and visual elements to help viewers better understand the brand or product.
Trailers can typically last from a few minutes to several hours and are used to give customers, investors, partners and other stakeholders a deeper understanding of the brand or product.
Promotional films are usually designed for a specific target audience and enable the audience to get to know the brand better, understand the benefits of the product or service, and grasp the mission and vision of the organization. Promotional films can also be used as part of advertising campaigns and serve as an effective tool to raise brand awareness, attract customers and increase sales.
Promotional films use production elements such as high-quality camera and sound equipment, professional writing, voice-over, music and special effects and are designed to visually and aurally convey a specific message, story or brand image.
Promotional videos are designed to reflect the identity of a company or brand, impress the target audience and convey the values of the brand. These videos can often be used for many different purposes, such as telling the brand's story, showing how products or services are used, sharing customer satisfaction stories, or highlighting its leadership in a particular industry.
Promotional videos can be published on both traditional media channels such as television and digital channels. It can be used on digital platforms, in many different channels such as social media, websites, video sharing sites and email marketing.
The most important elements in the promotional video are;
Determine your target audience: Who will watch the promotional video? Get an idea of your audience's age range, interests, gender, and other demographics.
Determine your goals: What is the purpose of the promotional video? Do you want to promote or sell your product, service or brand? Clarify your goals.
Write your script: The script determines what the video is about, what kinds of scenes will be included, and what messages will be conveyed. Your script should be clear and short.
Prepare the necessary equipment: Make sure your camera, microphone, lighting and other equipment are ready. You will also need a computer and video editing software to edit the video.
Choose the location: Choose the location where you will shoot your video. The venue should match the nature of your product or service and enhance your imagery.
Record good audio: Audio quality is important to the effectiveness of your video. You can improve the sound quality by using a quality microphone.
Start shooting: Take shots appropriate to the scenario. Also, don't forget to shoot from the right angle, with the right lighting and the necessary effects.
Edit video: Trim your video, add effects and add music. The duration of your video should be short enough to attract viewers' attention.
Make the finishing touches: Preview the video and make any necessary edits. Then upload or share the video.
By following these steps, you can shoot a professional promotional video to effectively promote your products, services or brand.
The differences between trailer and promotional video are:
Length: Promotional videos are typically longer and can usually be between 1-2 minutes, while promotional videos are shorter and designed to capture the attention of the target audience.
Content: Promotional films are usually based on a story and provide more detailed information to convey the brand message. Promotional videos, on the other hand, are more focused and provide information about a specific product or service.
Format: Promotional films are generally shot with larger budgets and come with higher production quality. Promotional videos, on the other hand, can be shot with lower budgets and less production quality.
Target audience: Promotional films generally appeal to a broader audience, while promotional videos are aimed at a more specialized audience.
Distribution: Promotional films are usually shown in cinemas, on television or at special events, while promotional videos are published on the internet and social media platforms and reach a wider audience.
These differences depend on the purpose, target audience and distribution channels of promotional films and promotional videos. Both are effective marketing tools used to increase brand awareness and promote products or services.
Promotional video is video content prepared to promote a brand, product or service.