Corporate Identity Design

Corporate Identity Design

Corporate identity is the visual consisting of logo, emblem and text choreography that represents companies and companies and enables the target audience to recognize the brand as soon as they see the designs. Corporate identity is among the important steps in the branding stages. Corporate identity design is important to be remembered and branded in business life and the digital world. Corporate identity is not designed only for memory and advertising purposes. At the same time, corporate identity design represents a brand, thus creating a perception of trust in customers. These designs; It is usually created with details such as texts, logos and emblems.

Corporate identity is created using visual communication tools such as logos, emblems and text. Corporate identity, which is among the areas of expertise of graphic design in terms of business line, enables companies and companies to reach target audiences more easily and be recognized. Increases brand awareness. Therefore, it is important for companies and companies aiming at branding, growth and globalization to create a corporate identity.

Corporate identity is among the basic advertising tools of companies and companies. By making the brand visible in the field of marketing, it allows companies to grow and be recognized. However, corporate identity should not be understood only as logo design. It covers many different stages, from signage to letterhead, from logo to office design, from packaging design to website.

Corporate Identity Design Stages

The first stage in corporate identity designs includes creating prototypes for logo designs and determining the colors that represent the institution. Logo design is the most important part of corporate identity. The emblem must be designed in a way that is memorable and leaves a mark. The emblem design is followed by the preparation of other printed products that institutions will use in the workplace and outside. Other printed materials such as letterheads and packaging products belonging to the company or companies should be designed in harmony with the logo.

Corporate identity design stages include the actions taken to determine the logo, prepare other printed materials and website design with a systematic and holistic approach. The institution that wants to create a corporate identity should specify the general features of the brand to design experts. The details that are to be prioritized in the corporate identity and which products are requested should be conveyed to experts. Experts prepare suggestions by working on different designs, taking into account digitalization, technology and new trends. In the next stage, the alternative options prepared are presented to the institutions and their opinions are taken. Studies can be made for new regulations and designs in line with the criticisms. In the final stage, images and prints of the works agreed upon by design experts and companies for logos and printed products are reproduced and presented to the market.

Things to Consider in Corporate Identity Design

In corporate identity design, companies and teams that are experts in their fields should be worked with. The main reason for this is that the brand is introduced one time and remains in memories that way after the launch. Therefore, changing and renewing brands after promotion are difficult and laborious processes that require a lot of effort. Making a new launch for change after the current promotion may cause the company to be perceived as a different institution. This situation may also cause a loss of prestige. Therefore, one should start with experts who prepare detailed studies for corporate identity designs that represent the brands and are compatible with the vision and mission of the institutions. Corporate identity is a kind of signature and image of the brand. Since it will be used for many years, designs that best reflect the institution should be taken into consideration.

Designing the logo and other printed products in an original way is important for successfully highlighting the corporate identity. A design reminiscent of existing logos or emblems on the market leads to unsuccessful corporate identity promotion. Therefore, the design team's original, striking and effective logo design is a must in the design phase. The basic parameters to be considered in corporate identity design are as follows:

Creating awareness: Corporate identity emblems are advertising tools that increase brand awareness. For this reason, it should have a feature that will create awareness among the target audience of the institution compared to other company emblems and be easily remembered.

Colors that reflect the brand vision and mission: Corporate identity distinguishes the company from other brands. Colors are also tools used to create certain emotions in people. As a matter of fact, the color tone of the brand reminds us of the company's goals and message.

Original design: It is important for the brand to distinguish itself from other companies and find its own position. Creative brand designs make it easier to attract the attention of the target audience.

Integrity: In order to create a corporate image and trust in customers, every material and element that reflects the identity of the company must have the same design language and a common style. It is possible to achieve growth and branding goals more easily and quickly with corporate identity design.

You can benefit from the services of Fovimarlo Digital Media to create a corporate identity design for your brand. Highlight your brand with eye-catching and unique corporate identity designs. You can contact us for corporate identity design and get detailed information about our services.