One of the biggest challenges for a newly established business or SME in the digital world is reaching the right audience quickly and managing its marketing budget as efficiently as possible. Especially today, as traditional advertising costs rise, it is vital for brands to take advantage of smart support as they take their first steps in digital channels.
Google supports businesses’ initial advertising investments with its current Google Ads campaigns designed for new advertisers.
According to the current official terms, businesses that open a new account are offered an advertising credit of up to 24,000 TL.
So, how does this system work, and what’s the best budget strategy for your business?
1. How Are Google Ads New Advertiser Credits Allocated?
Google’s current flexible offer structure allows businesses to earn ad credits at different tiers based on their monthly budgets and growth goals. The current offer options available to advertisers who create a new account and complete billing and payment setup are as follows.
8,000 TL Ad Credit: By spending 8,000 TL within the first 60 days, you can have an ad credit of the same amount credited to your account.
16,000 TL Ad Credit: For those planning larger-scale campaigns, there’s an opportunity to earn a 16,000 TL bonus credit by spending 24,000 TL within the first 60 days.
24,000 TL Advertising Credit: Businesses looking to make a quick entry into the market can take advantage of a total of 24,000 TL in advertising credit by spending 48,000 TL within the first 60 days.
2. Increasing Return on Investment (ROI) with the Right Advertising Strategy
Free or grant-supported advertising credits give businesses the opportunity to test strategies with zero risk.
However, instead of spending the budget randomly, it’s essential to design AI-powered, targeted campaigns:
Search and YouTube Integration: Appearing in front of users just before they search for a service or product—whether they’re watching a review on YouTube or searching on Google—directly increases your conversion rate.
Precise Targeting: Location-based filtering and intent-driven keyword selection prevent your ad budget from being wasted.